What are after a school of sports business (sports management)?

What professions are accessible with a Bachelor’s or Master’s degree?

Few sectors offer as much dynamism and benefits in the short and long term as the trades in connection with the sports business. Not least because they are much more numerous than one might imagine. Alongside those who are well known (event project manager, sports journalist, sponsorship project manager, etc.), others do not (for the moment) enjoy the same notoriety, such as that of data analyst or Business Developer for example. And others new professions in sports business/sports management haven’t seen the light yet…

To insert such a universe, it is therefore necessary above all to know training that leads to sport business (in post-baccalaureate or after a bac+2/3 in a specialized school) and then what types of companies are recruiting, in which sectors and for which skills. Without forgetting that to be hired and remain efficient, technical skills alone are not enough. The personal qualities of commitment and motivation are also central today.

Exercising a commercial function in sports management

Graduates who wish to pursue a career in sports business, particularly in commerce, are spoiled for choice. Among the companies that open their doors wide: equipment manufacturers, distributors of French and foreign sports equipment, clubs, federations…

The list of trades Related to sports management is vast, too. Take for example the responsible sponsorship which plays a vital role in the world of sport. It was he who put together strategic partnerships with companies to finance the development projects of sports clubs, sports federations or any other sports organization.

Another equally important and captivating profession is that of hospitality manager. “This business consists of providing companies with sports spaces such as dressing rooms or private lounges for commercial purposes”explains Timothée Mérandon, 2019 graduate of PPA Sport, now major commercial accounts for the Stade de France, more specifically responsible for marketing its “hospitality” program. “Football, rugby, concerts, the Stade de France hosts many events every year. My role is to suggest that companies take advantage of these opportunities to invite their customers, partners and other prospects to the spaces that we will rent to them. »

Also very fashionable is the profession of sports product managerin charge of the development of sports products on behalf of a brand, a sporting goods manufacturer, a sports club or an event organizer.

Evolve in sports marketing

If a league, a federation, a sports hall, a club, a manufacturer of sporting goods… do not have the same ways of operating, they need the same professionals. Among the most attractive professions, the responsible marketing whose mission is to promote a product, a sports practice, an event or a sports brand to an audience.

Another very prominent profession is that of mobile web project manager or digital project manager. This professional provides project management for the development of websites and mobile applications. Finally, if sports trading – that is to say the analysis of multiple parameters such as the history of confrontations and the form of teams – is for the moment less known, it is nonetheless promised to a bright future.

Three skills appreciated by recruiters: rigour, sense of initiative, responsiveness.

Work in events

Sporting events is certainly the field that makes the most dream. Spectator sport offers opportunities in federations, football clubs of course, but also rugby, handball, tennis… There are also international bodies (UEFA, IOC, FIFA…), without forget event agencies, but also private companies: several banks organize events; Some companies in the agri-food industry also sponsor them, at the stage of Sodebo which is setting sail, for example.
Among the professions that have the wind in their sails, we find that of event manager and that of sports event project manager whose mission is to organize a sporting event from A to Z.

Three skills appreciated by recruiters: the sense of listening, the sense of relational and organization.

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Choose a profession related to the media

Becoming a press officer or sports journalist is a professional project that many young people have.

The press officer in sport manages press relations for athletes, sports federations and associations or major events such as the Tour de France or Roland-Garros. This job consists of promoting their image, ensuring that the dialogue between the media and the world of sport takes place as well as possible. This can go through marketing and commercial coloring missions, product distribution or even the organization of sporting events. Without forgetting of course the management of the broadcast media of these different operations.

Parallel to the press officer, there is the job of sports journalist. Roland-Garros, Dakar Rally, Football World Cup… who hasn’t dreamed of commenting on such events? This professional is responsible for commenting live (on radio or television) or reporting and analyzing an event in the written press. Although new opportunities are being created, particularly with the emergence of TV channels and websites dedicated to the sports world, the positions to be filled are much more limited than in commerce or marketing.

Three skills appreciated by recruiters: general and sports culture, writing skills, interpersonal skills.

Discover all those assigned to the sports business sector

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