the new aperitif staple in the region?

It is a basic trend. Non-alcoholic beers, especially 0.0%

, take up more and more space on the shelves of supermarkets and hypermarkets, and even in specialized bars in France and Bourgogne-Franche-Comté. Why ? Consumers, met in a Dijon bar, explain their motivations.

A “little pleasure” [s] Gwendoline, 41, explains that she had already tested non-alcoholic beers “during

a first pregnancy, five years ago”. “But at the time, the choice in stores was not huge. For my second pregnancy, I repeated. I admit that it was one of my little pleasures, because in addition to being pregnant, I had gestational diabetes, so an additional constraint, especially for “friendly” moments, such as meals or aperitifs. The Côte-d’Orienne has, over time, found that “the choice is wider” when buying.

“Even my spouse and friends got into it”

“The idea of ​​drinking a good non-alcoholic beer…

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