After a test run in April 2013, news publisher Prisma Media publishes the first issue of the Harvard Business Review on January 22, 2013. A 35,000 copies released on newsstandswith a sales target of 10,000 – in the United States, sales reaching an average of 260,000.
The paper format is accompanied by a website offering articles and expert reviews, free for some, paying for others.
After the theme of leadership explored last spring, it is that of accelerating change which has been selected for this launch number. Contents: an interview with Christine Lagarde, Managing Director of the IMF, the “10 rules for managing innovation on a global scale”, or even a zoom on family businesses.
Across the highlighting analysis, viewpoints and research from academicsthe HBR wishes, as Martin Trautmann, publisher of the Premium division of Prisma Media explains, “[s] impose itself as one of the great sources of ideas and thoughts for managers and business creators in France”.