The business plan – The Student

Nowadays, the business plan is a real sesame to enter the world of entrepreneurship. Writing this business plan may seem complex, but it is crucial to finance your project and bring it to fruition. So how do you put together a solid and compelling business plan? Bpifrance gives you some tips for obtaining financing and making your project a reality!

What is a business plan?

If you want to start creating a business, the business plan or business plan is an essential tool. It allows you to draw the outlines of your project, namely the strategic thinking and operational implementation of the latter. Both comprehensive and attractive, the purpose of the business plan is to ensure the viability of a project. It also involves the evolution of your future business and therefore the growth and sustainability of your business over the following years (three years, as a rule). The business plan therefore allows you to convince your potential partners, but also banks and investors, to follow you in your steps.

What is a business plan used for?

To obtain the appropriate equipment, recruit or turn to new technologies, you will necessarily have to raise funds. Not only is the business plan a major argument concerning the economic and financial feasibility of a project, but it also guides the future entrepreneur in all his steps. Like a roadmap, it allows you to organize your ideas to take action. The business plan is therefore a real engine to start your activity and carry it out serenely over the long term.

Tips for a top-notch business plan

Do you want to put the odds on your side to present a solid business plan? You just need to follow a few valuable tips:

  • Enhance the layout of your file : this detail is not one! Your business plan should follow a neat thread, both in writing style and pagination as well as in spelling. We therefore suggest that you have it proofread before any presentation.
  • Opt for synthetic content : in order to catch the eye of your reader, go straight to the point! Spare him the lengths and focus his attention on the essential elements supporting the viability of your project.
  • Organize your ideas: the course of the business plan must be clear and intelligible. Through a well-structured summary, you show the entire project without neglecting any step. When writing a business plan, the key is to maintain a certain consistency.
  • Prove what you’re up to : your information should come from official sources if possible, secure and verifiable. Whether it’s news articles, research published online, or market research, you need to comb through everything. See the Projectors folders.
  • Support the credibility of your project : the goal is to defend the strategy put in place by evoking the strong points of the project! To mark the spirits, bet on the substance and the form, in order to give breadth to your arguments (synthetic summary of each part of the file, characters underlined or in bold, etc.).

What structure to adopt for a business plan?

When writing the business plan, you should not strictly follow any particular order, but you should, in any case, give it a clear and coherent structure. Here are the essential points to include in your file:

1. Start with a concise and powerful presentation, commonly called abstract (one page maximum): this introduction consists of clearly explaining the main lines of your project. The name of your company, the nature of your activity, the team leading the project, the target market (target audiences, competitors, etc.) and the entrepreneur’s vision must be mentioned.

2. Tell more about yourself : your interlocutors must be able to put a name to a face while obtaining information on your background, your professional or personal experiences correlated to the project. Feel free to introduce future members of your team if they are instrumental in launching your business.

3. Approach your project as such : it is driven by a vision and strong values ‚Äč‚Äčthat make sense, for you and for the members of your team. They are essential to embark on the adventure of business creation and embody your main motivation. Mention your objectives, your expertise and your strengths (like technical or relational skills).

4. Support your project with a problem: you must demonstrate that a problem exists in the target market and that you are capable of solving it. Whatever product or service you are going to offer, consider an innovative, efficient and stable solution, specifying what this implies from an economic and financial point of view.

5. Follow up with the business model : this singular economic parameter will inform your interlocutors on the way in which you are going to generate turnover and consequently, become profitable. It is therefore the added value that will have a positive impact on all the stakeholders in the context of your project.

6. Make a quantified market research : carry out a sectoral and competitive watch to determine your positioning, by revealing your trump cards: whether it concerns the performance of a product, its cost or its design, certain advantages can make the difference! As such, you can outline your communication or commercial strategy (pricing policy, production volume, distribution or distribution channels, etc.).

seven. Explain your overall strategy for the next three years : your goals should be crystal clear. To achieve them, set yourself manageable deadlines. We suggest that you create a forecast table regarding the expected turnover, thanks to the sales made.

8. Establish your financial forecasts: in addition to the profits earned and the resources you have internally, this part will include the costs relating to the operation of your future business (movable and real estate, purchase of raw materials, manufacture of a product, recruitment, taxes, salaries, etc.). ).
You must state your financial needs to fully start your business. Consider developing an initial financing plan, a three-year income statement and a cash flow plan over a 12-month period. Do not forget to show the calculation of your break-even point, as well as the three-year financing plan.

A true reference, the business plan is a valuable tool and concerns all your company’s stakeholders. Alone or with others, you can consult it at any time or make it evolve, for a flourishing and healthy business!

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