After analyzing more than 5 million active apps on the App Store and Play Store in the first quarter of this year, a new report suggests that 10% of these apps failed to detect privacy policies.
According to fraud protection firm Pixalate, Apple requires apps to submit data about their privacy policies and show it to consumers in a “nutrition label” format. In the wake of this feature, Google has also followed suit on the Play Store, AppleInsider reports.
However, the report does not include the fact that Apple requires app developers to submit privacy policies with app updates. If an app hasn’t been updated for a while, it will be missing a privacy report.
It is likely that many App Store apps are discontinued or no longer updated in general.
In some cases, a developer may intentionally withhold app updates to keep their privacy policies private, but that’s probably not the norm.