Reducing the carbon footprint of your communication campaigns: practical guide to avoid and reduce your emissions

Responsible communication is communication that takes into account the impacts it generates and seeks to reduce them. It thus participates in the low-carbon trajectory of its organization and more generally “does its part” in the face of the climate emergency that is imposed on us today.

Responsible communication is communication that takes into account the impacts it generates and seeks to reduce them. It thus participates in the low-carbon trajectory of its organization and more generally “does its part” in the face of the climate emergency that is imposed on us today. Indeed, last April, IPCC scientists alerted us again: to limit global warming to 1.5°C, global GHG emissions must peak before 2025 at the latest. We therefore have less than three years to achieve this. It is therefore crucial that each industry does its part.

Existing effective means for the communication professions. The signatories of the FAIRe program, a program of commitments for responsible communication, have worked to list them. This work, carried out in collaboration with Greenflex and the view of Ademe, allowed the creation of this guide. Intended for all communicators (members or not of the Union des Marques), it sheds light on all these complex subjects and gives the keys to progress:

  • What do we mean by “environmental impacts”?
  • What is the life cycle of a communication campaign?
  • What are the major impacts of communications?
  • How to measure?
  • What are the ways to avoid and reduce them?

Download the Union des Marques guide (free access)

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