RBL Bank Collaborates With Google To Advance Next Generation Customer Experience

Bombay: RBL Bank and Google today announced a strategic collaboration to fuel the Bank’s customer experience strategy and broaden its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0. This collaboration will allow better management of customer data and better analysis, enabling effective cross-selling within the Bank’s large customer base and thus significantly reducing the cost of customer acquisition. Through Abacus 2.0, the Bank aims to provide a single superior and holistic solution to its existing and new clients, in order to transparently offer its different product offerings across all channels.

Bank RBL currently has over 4 million active and passive urban retail customers with a business target of increasing this base to 12 to 14 million over the next three years. To achieve this, RBL Bank will leverage Google Cloud’s secure and scalable infrastructure for seamless customer integration. It will also be the technology base for a powerful product-independent customer acquisition engine that provides more inclusive access to multiple products such as payments, deposits, insurance, credit cards, investments, loans. guaranteed, etc.

Working together, RBL Bank will also improve its customer acquisition and product promotion using various digital solutions offered by Google on digital channels.

“This is an important strategic step in our digital journey. Advancing our innovation agenda and creating an optimized and agile data platform to serve our existing and potential customers is one of our critical business priorities. By working with Google, we will increase our customer targeting with solutions such as Google Ads and explore co-innovation opportunities with platforms such as Google Pay to drive user engagement and create new digital offerings, ”said Surinder. Chawla, Head Branch and Business Banking, RBL Banque.

Leveraging the local Google Cloud infrastructure will help RBL Bank evolve its platform and services and meet local regulatory and compliance requirements.

Bikram Bedi, Country Manager, Google Cloud India, said: “Cloud technologies enable banks to provide their customers with a fast, secure and intuitive experience. We’re excited to help RBL Bank advance its digital roadmap and harness the power of the vast solutions Google offers to create and deliver new and valuable services to its rapidly growing customer base. “

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