of companies are starting to overhaul their “business model”

How to reconcile economic, ecological and social issues? “At the macroeconomic level, sobriety must be organized on several levelsexplains economist Dominique Méda. At the same time, it is a question of supporting productive activity in a selective way, that is to say of this producer that we really need by favoring the sustainability of the products; to promote recycling and repair sectors which are a source of employment; to recharge transport infrastructure and to put in place transitional policies and revenues. »

But at the microeconomic level? “The objective is to get out of CSR [responsabilité sociétale des entreprises] negatives à la papa, to stop the logic of reducing the impacts to move on to a quest for quantifiable positive impacts”, explains Armelle du Peloux, co-founder of the Business Climate Convention (CEC) project.

Awareness

To put words into action, 170 companies from all sectors and of all sizes have been working since September 2021 and until the end of June to review their business model and redirect it. Their leaders were personally sensitized before joining the CEC. Concretely, the first step of the entrepreneur consists in answering two questions: What am I letting go? What am I developing? It can be products, services, production methods or working conditions. Because sobriety also arises in terms of human resources.

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In fact, the first step widely shared by the participants in the CEC was to raise awareness. “Personally, from the first session, I took my slap. I thought I was committed to the environment, but I only knew a tenth of the reality of the issues. I give myself time, or time, there is none. We are going straight into the wall, if we do not change anything ”, recognizes Raphaël Zaccardi. The former CEO of Caterpillar France (1,450 employees in France) has just handed over to Dominique Krubler to continue the project, which is now well under way.

The second phase is that of awareness, in other words training, both to put all employees at the same level of information and so that the project is supported by all supervisors, beyond the managers, “so that everyone knows what they can do at their level this year, while we work on the future of the group in ten years”explains Mr. Zaccardi. “It is important to rehabilitate the long term, starting by giving employees time to train. On setting up a MOOC [cours en ligne] compulsory and we have given ourselves until 2023 to train everyone”testifies Xavier Ouvrard, CEO of Babilou Family, manager of crèches which has 5,000 employees in France.

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