NFT, metaverse… what opportunities for brands?

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How the virtual world and the real world intertwine, and what are the underlying issues for companies.

Still a vague and distant concept, the metaverse is often defined as a parallel universe, made up of virtual worlds. However, this concept is nothing new since it was described for the first time in the novel “Simulacron 3” by Daniel Galouye, published in the United States in 1964. The term, resulting from the contraction of meta and universe, is regularly used to describe a future version of the Internet, where one can have fun and exchange, work, also carry out transactions, via NFTs in particular. Second Life had, in the early 2000s, opened the market as the pioneer of a social and economic platform based on a micropayment system, where users had the intellectual property of their creations, and were free to build their own spaces and their communities. But in recent months, this new trend is needed everywhere: in luxury especially, but not only. Many companies, like Meta (ex-Facebook) or Microsoft, are making huge investments there. Creation of immersive 3D spaces, new generation events, 3D commerce, sale of virtual products or works of art, augmented reality, avatarization,… In this context, how virtual world and real world mingle, and above all what opportunities does this does it represent for companies? Also what are the limits? One thing is certain, if not all of them have a clear strategy in this area yet, most are convinced that they cannot stay on the side of the road.

So many questions that our experts will answer duringa conference accessible online, Thursday, May 19. You will discover an overview of the most popular metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and NFT technologies (Opensea, Rarible, Metamask, etc.), and how they are used in various sectors (luxury , fashion, beauty, entertainment,…). With, to talk about it and discuss current and future opportunities for companies, three guests. First, Florence Trouche, Commercial Director of Facebook. A graduate of ESC Rouen, she has twenty years of experience in communication, marketing & digital. She joined Facebook in January 2014, as a Global Client Partner, in charge of the development of major French international accounts, before becoming, in December 2016, Sales Director for France. At his side, Xavier Perret, Director of the Azure entity of Microsoft France. A graduate of the Corps des Mines and an executive MBA from ESSEC-Mannheim, he has worked in the field of IT and the Internet for more than twenty years. Endowed with a hybrid background of engineer, marketing & sales, he co-founded and supported several start-ups, held several positions within major telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is in charge of the development of all infrastructure solutions, artificial intelligence and mixed reality services, the Internet of Things (IoT), as well as animation of the developers. Finally, our third guest is Emmanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and expert in digital transformation and digital marketing. For more than 20 years, he has advised many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France… in their digital transformation and 360 communication strategy. co-wrote “the guide to Digital Transformation” and “the guide to the future of HR and management”.

This meeting will allow you to:

> Better understand the issues related to the metaverse, NFTs and the virtual world in general

> Identifying what the opportunities are for your business or sector

> Understand what concrete applications can be in BtoB

> Find out who are the current leaders in this field

> Take inspiration from the best practices of companies at the forefront of this subject

You can reserve your place today on our payment platform. A replay will be available at the end of the meeting if you are not available for the live.