According to Bentley’s press release, Bentley “is venturing into the NFT market for the first time with a one-time NFT deposit on the Polygon carbon-neutral network, scheduled for September 2022 and limited to just 208 coins.“
Why 208? Because “208 has particular relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic 1952 Continental R-Type – the car that inspired Bentley’s modern design DNA.”
The press release goes on to say that “the Bentley NFT Genesis will be a unique work of art created by Bentley Design, and will offer unique access and exclusive rewards to holders.”
As to why Bentley chose Polygon to mint these NFTs, they say that “Polygon recently achieved carbon neutral status and is committed to becoming carbon negative by the end of 2022“, which means that”All Bentley NFTs will be fully carbon neutral.“Polygon aims to be end-to-end carbon neutral by 2030, when Bentley plans to offer only electric cars, and so it was important for them to take their first step into the Web3 space”in a sustainable way.”
Alain Favey, Member of the Board of Directors (Sales and Marketing) of Bentley Motors, said the following:
“Bentley customers live their lives online, buy luxury goods with digital currency, and build businesses in the metaverse. We have always engaged our customers where they explore their passions, and today that means having a presence in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profile of art and artists, and we think the same can be done in the luxury automotive sector.
And Ryan Wyatt, CEO of Polygon, adds:
“Polygon is excited to expand its partnerships in the automotive industry, working with the most prestigious brand in its industry. By embracing this new technology, Bentley is securing a place in the next iteration of the Internet, and Polygon’s carbon-neutral network is helping the automaker achieve carbon neutrality by 2030.”
This is how Polygon co-founder Mihailo Bjelic welcomed Bentley Motors to the Polygon family earlier today:
They launch an exclusive NFT collection designed by Bentley designers, joining the likes of @Dolce & Gabbana, @prada, @adidas, @Bulgariofficial, @Clinical and other major brands already using Polygon.
From. 💫 https://t.co/GbKzOgubIY
— Mihailo Bjelic (@MihailoBjelic) June 23, 2022