lesBigboss: “Without emotions, business is nothing”

After the immense success of the Summer Edition in Greece last May, the BigBoss are continuing with a new event, this time at Mama Shelter, in Luxembourg. On the program: two business days for players in the Communication & Marketing sectors. Explanations with Alexandre Nobécourt, DGA Communities, Content and Events at the BigBoss.

Influential: We know the Summer Edition by the Bigboss well. But maybe we will give more details on the Communication & Marketing event which will take place in a week in Luxembourg?

As you have already reported at Influenth, the Summer Edition by the BigBoss 2022 a full box in Greece. It was a record edition ! We gathered there more than 700 peopledon’t 370 decision-makers and 200 partner companies. In total, these are 7,000 meetings and one-to-one meetings which could be arranged. Certainly, the Communication & Marketing event will be smaller. But, it will still meet for two days – June 23 and 24 – 125 decision makers and partners of the sector. already 1,500 one-to-one appointments affinity and qualified are organized via our in-house business matchmaking tool. It is thanks to this unique and exclusive process that we enable decision-makers with projects to know their future strategic partners.

Influential: This homemade matchmaking tool, how do you implement it on an event like this?

We have created a nomenclature composed of major thematic verticals and sub-subjects to cover all the spectrums of decision-maker issues. For the category Communications & Marketingwe collected 7 main headings – Media, Digital Transformation, Data, Brand Awareness, Lead Generation, Conversion, Governance – in which we have distributed the 40 relevant partners present at the event. Then, depending on the needs of the decision-makers, we explain to them meetings with the partners concerned. For example: a decision-maker who needs to develop a dynamic display solution for a marketing campaign will be put in contact, during the meeting session, with a partner who is an expert on this subject and affiliated with the Media section.

Influent: Why is the event taking place in Luxembourg?

At lesBigBoss, we integrate a criterion that few young companies take into account: ROE, feedback on emotions. Without ROE, business is nothing. And this is where the raison d’être of the BigBoss is concentrated: doing business, of course, but human business, living business. If everyone calls us today “Real LinkedIn”, it’s not for nothing. And I really believe that putting our suitcases at the Mama Shelter in Luxembourg for the time of this event is in keeping with this promise. Not only because in the heart of the Grand Duchy is the General Secretariat of the European Parliament where we will also meet. But also because the Mama Shelter is not a hotel like the others. It is a real living space: just like us, it incorporates a family dimension which adds a human aspect to the business. The place will therefore be ideal for networking and getting inspired during conferences and workshops that represent the marketing challenges of the moment.

Influence: By the way, what are the workshops and conferences that will animate this event?

Before talking about the workshops, I would first keep talking about the conference around the theme “Reign of content, virtuality, identity… : how to combine a relevant and effective mix to manage brand image, acquisition and customer proximity? “. A conference attended by Laurent Latourdirector of communication and digital for the French Football Federation, and Benoist Eravilledirector of marketing planning at Air France KLM.

Influential: Let’s go back to the workshops on this event. Can we know more?

Indeed, in addition to the conference, there will be three workshops which will be led by three partners. A workshop led by Triple Point and Decathlon around the theme “How to move from the status of a “Passion” brand to a “Performance” brand in order to reach a new customer target? “. Another by Comongo and Sinao on AI. And finally a workshop led by taboula on the cookieless revolution to ensure the success of media plans.

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