Internet: the business of reviews better regulated

The business of reviews and ratings of companies or the services they offer has never been so flourishing since nearly 90% of consumers refer to them. In the face of numerous deviations, regulation has evolved considerably.
For companies, especially service SMEs, opinions are, in fact, essential but place them in a strong dependence on the practices of the major platforms.

To maximize their presence on the Internet, to have the best possible visibility, SMEs must not only fill out very detailed sheets on their activities but also closely monitor the opinions and ratings that customers leave on their profile. For example, if your business information is missing, you risk falling in Google’s local ranking, on Google Maps and also in the search results of the most used engine in France… The Google My Business algorithm also takes Consider user interaction, ratings and reviews: The number of Google reviews and corresponding ratings are taken into account. At the e-commerce giant Amazon, bad luck if your article has no reviews or less than your competitors.

GDPR, directive and certification

In any case, SMEs have to deal with false reviews that serve them and undermine the general confidence of consumers. Consumers whose opinions are also valuable advertising targeting data for platforms… Buy a product and we invite you to rate it, to comment on it, which refines your consumer profile for the internet giants who can then deliver increasingly targeted advertising. The circle is complete…

For all these reasons, the European Union has undertaken to strengthen regulation. On the one hand with the RGPD in May 2018 which better protects the personal data of Internet users, but also with better protection of consumers against misleading opinions, via the so-called “Omnibus” directive. Finally, companies can obtain the NF52 standard, which certifies procedures for transparency on opinions.

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