GRANDSTAND. Why Amazon will change its business model

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Philippe Nantermoz, managing director of Legallais and co-president of Eqip, delivers in this forum at N├ęgoce his analysis on the future of Amazon, which could abandon direct sales.

Amazon intends to sell everything, from A to Z, as its smiley logo cleverly suggests. While it already owns 50% of e-commerce in the United States and Germany, most experts expect to see it quickly take the role of the world’s leading retailer, ahead of Walmart. However, the future of Amazon could go through other paths than live commerce.

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