Google encourages Apple to make iMessage compatible with Android

Apple has made iMessage a must-have texting tool for American teens. The Wall Street Journal signs a long article in which this phenomenon is dissected and where Google officially encourages Apple to make iMessage compatible with Android.

Google encourages Apple to make iMessage compatible with Android

The Wall Street Journal has just published a long article dedicated to iMessage. This paper follows the statements and other documents that were published during the major lawsuit between Apple and Epic.

This highlighted that Apple made a strategic decision a few years ago to limit iMessage to the Apple ecosystem. Craig Federighi, Apple’s chief software officer, said in a private email from 2013: (…) I am afraid that iMessage on Android is simply used to delete [un] obstacle for iPhone families who want to buy Android phones for their children “. Tim Cook, three years later in another email, said that ” Moving iMessage to Android will do us more harm than help us “.

Android users are “green”

Android users are “green”

It is clear that it works, Apple has managed to create a social network without actually creating one. Android users can exchange SMS/MMS with Apple users, but these messages appear in a different color. This means that a number of iMessage functions are not available, such as memojis for example.

iMessage users are “blue”

iMessage’s culture is clearly embedded in Apple’s broader strategy to tie together its hardware, software and services in a world dubbed the walled garden which encourages people to pay top dollar for its relatively expensive gadgets and stay loyal to its brand.

Lots of advanced features just for iMessage users

Lots of advanced features just for iMessage users

In the United States, this strategy is paying off: among American consumers, 40% use iPhones, but among 18 to 24 year olds, more than 70% are iPhone users (source: Consumer Intelligence Research Partners). This creates social pressure among young people, the equivalent of a feature social network that keeps users locked in.

The solutions already exist and we encourage Apple to join the rest of the mobile industry »

Hiroshi Lockheimer, senior vice president of platforms and ecosystems at Google, took advantage of the Washington Post article to encourage Apple to make iMessage compatible with Android: The solutions already exist and we encourage Apple to join the rest of the mobile industry in implementing them. We believe people should have the ability to connect with each other without artificial boundaries. It just doesn’t have to be like that. “.

Apple’s iMessage locking is a documented strategy. Using peer pressure and bullying as a means to sell products is misleading for a business that places humanity and fairness at the heart of its marketing. Standards exist today to remedy this. https://t.co/MiQqMUOrgn

– Hiroshi Lockheimer (@lockheimer) January 8, 2022

Among the solutions, there is obviously the RCS. It is a kind of improved SMS, the RCS makes it possible to enrich the conversations by adding options such as sending images or videos in high definition, creating group discussions, sharing position, possibility to see if the recipient has read our message and to know if he is currently writing. You are probably already using RCS without realizing it.


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