For several years now, Apple has always refused to accept the new RCS protocol, which is more reliable and secure, thus endangering its users in addition to creating discrimination around iMessage.
On his Twitter account, Hiroshi Lockheimer, the boss of Android and Vice-President of Google accused Apple to use peer pressure and intimidation as a way to sell products. The executive points to the behavior of American teenagers who have turned iMessage into a status symbol that excludes Android users.
Indeed, when you receive a message on an iPhone, if it appears in a blue bubble, it means that it was sent from another iPhone from iMessage. However, if it appears in a green bubble, it uses the less reliable SMS protocol and is probably from an Android smartphone. The problem is that young Americans often take a very dim view of these green bubbles, and some even go so far as to harass their friends to buy an iPhone.
Apple is taking advantage of user pressure to sell more iPhones
According to Hiroshi Lockheimer, the refusal to adopt RCS is part of a ” documented strategy which uses fan behavior towards Android users to sell more iPhones, despite marketing focused on ” humanity and fairness “. Indeed, thanks to the pressure exerted by those around them, Apple would succeed in convincing teenagers to buy an iPhone so as not to feel excluded from the “cool group”.
Many American teenagers therefore feel that Apple’s iMessage service has become a way for iPhone users to show that they don’t just own an iPhone, butthey are part of a proprietary messaging platform. The Wall Street Journal even found in an investigation that a young girl’s sister ” made fun of her for exchanging texts with potential lovers using Android phones ”, calling the green bubbles “ disgusting “. Instead of banning the exchange of texts between iOS and Android devices, Apple preferred to make its messages blue to stand out from its rival.
The Google boss is not asking Apple to launch iMessage on Android, but to adopt RCS which will only bring benefits to its users. ” We are not asking Apple to make iMessage available on Android. We’re asking Apple to support the Industry Standard for Modern Messaging (RCS) in iMessage, just like they support older SMS/MMS standards “, notes Lockheimer on Twitter.
Unlike SMS, this new standard allows route messages via data, while allowing for better quality multimedia sharing, delivery receipts, typing indicators, location functionality, VoIP and video calling functions and message reactions with smileys. It therefore offers an experience very similar to iMessage.
Apple refuses to adopt RCS, despite all the advantages of the new protocol
As a reminder, if Apple refuses to adopt the new universal protocol, it’s to highlight iMessage. Indeed, we had already seen that the American giant wanted young people to use iMessage as a priority to communicate. “The presence of iMessage on Android only serves to remove a barrier for iPhone families who give their children Android phones said Federighi, vice president of software engineering at Apple.
By refusing to adopt the new RCS protocol, Apple is deliberately endangering its users. Indeed, when iPhone and Android users communicate via the SMS protocol, the messages are not end-to-end encrypted, unlike the RCS protocol. By using the RCS, Apple would therefore allow its fans to enjoy an iMessage-like experience with Android smartphone users, while strengthening the security of their conversations.
For now, RCS isn’t as universally supported by carriers, but if Apple were to make its smartphones compatible, this could push all operators to adopt it as well. Google had already offered to help Apple implement the RCS protocol in its system, so now it’s up to Apple not to ” hold back the industry and the user experience of its customers as Lockheimer notes. By adopting the RCS protocol, Apple could therefore sell slightly fewer iPhones, but it would be for the benefit of the safety of its users.
Source: Wall Street Journal