Google Ads Creative Studio Now Available For All Advertisers

Advertising

Google Ads Creative Studio, a tool for creating unique ads at scale, is no longer available in beta and is available to all advertisers.

Serving customer-relevant ads at scale is prohibitively expensive for many businesses.

As a result, they must choose between the effectiveness of highly targeted and personalized advertising or a less personalized solution that fits their budget.

Advertising

With Ads Creative Studio, Google aims to help businesses have it both ways.

What does Google Ads Creative Studio do?

Google Ads Creative Studio allows advertisers to create hundreds of versions of a single display or video ad.

Advertisers can customize ads for different audiences, locations, languages, or contexts.

Comment? Google explains in a blog post:

“Just tell us which element of the ad creative – like a product image, overlay text or sound – you can define as ‘redeemable’ and provide different versions of that element based on a set of rules you create. . Rules apply the audiences you want to reach or the contexts you want to match. »

You provide the creative and targeting information, and Google will do the rest.

You can now share projects created in Ads Creative Studio with Google Ads, Display and Video 360, and Campaign Manager 360.

This update makes the Asset Library in Ads Creative Studio a consolidated home for all creative assets to be shared across multiple accounts.

Google demonstrates the features of Ads Creative Studio in a new launch video:

Google Ads Creative Studio now available

Following a successful beta launch, the refined version of Ads Creative Studio is now rolling out.

Google notes that during the beta period, brands like General Motors used Creative Studio Ads to build brand awareness for a new vehicle.

Compared to industry benchmarks, Ads Creative Studio helped GM reduce advertising costs by 36%, increase brand searches by 56% and reduce cost per view by 32%.

Ads Creative Studio currently supports video creatives and will add display advertising features soon.


Source: Google
Featured Image: Mind And I / Shutterstock

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