E-commerce: Facebook launches the Business Suite application for SMEs

Picture: Facebook.

Facebook is launching a new application for small businesses, allowing to manage business pages or profiles on both Facebook and Instagram.

Facebook Business Suite

The tool is called “Facebook Business Suite”. The platform explains that this application allows companies to publish on Facebook and Instagram at the same time, and to manage and receive messages, notifications and alerts in one place. The interface will also measure engagement, visualizing the tool’s metrics through a Facebook and Instagram insights tab.

“We originally designed Facebook Business Suite for small businesses, but it’s a long-term investment, and we plan to make it the primary interface for businesses of all sizes that use Facebook, Messenger, Instagram and WhatsApp,” said Sheryl Sandberg, CEO of Facebook, in a blog post published yesterday. “The interface is available to small businesses worldwide starting today, and will expand to larger corporations next year. »

Facebook states that Business Suite is not intended for those who use Ads Manager for advertising.

Facebook supports small businesses

The new functionality, Business Suite, is part of Facebook’s strategy to promote the growth of e-commerce on the social network. In May, the company had already announced Facebook Shops – a way to set up a digital storefront for customers to browse and buy items directly on Facebook or Instagram – along with other new features including promotional tools, s aimed at small businesses.

Earlier this year, when releasing first quarter results, CEO Mark Zuckerberg highlighted the importance of Facebook’s support for small businesses during the Covid-19 pandemic through several measures, as well as products developed for they.

Small businesses that have already invested in their digital presence, he noted, “increasingly use add-ons as their primary storefront. So we’re working on a number of ways to deepen that experience, helping people buy items and services directly within our apps. Overall, our business depends on the success of these small businesses, which is why we believe we are well placed to champion their interests and support the important infrastructure they will need to justify online.”

Source: ZDNet.com

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