Day 3: France finally has its Gold!

On the third day of the Cannes Lions, Havas Play and Marcel each won a Gold. Also on the list on June 22, 4 Silver and 8 Bronze for French agencies.

They will have been a long time to arrive but France will finally hold its Gold. Two to be exact. One of these Lions will go directly to the premises of the Havas Play agency – alongside the 2021 Strategies Production Grand Prize – for the “Undercover Avatar” operation, also awarded a Bronze in the Creative Effectiveness category. . The second went to the Marcel agency for its “Hack Market” operation with the Back Market brand in the Brand Experience & Activation category, which was also awarded a Silver. It doesn’t stop there as the operation also won a Silver in the Mobile category.

Speaking of the Publicis group, its breakthrough in the fray continues with Publicis Conseil winning three Bronze awards for three of its clients: Fnac “Algorithme”, SNCF “Hexagonale” and Renault “Appy” (Brand Experience & Activation, Creative Effectiveness and creative strategy).

TBWA Paris, for its part, keeps the

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