crises create new opportunities, The community

While waiting for new expectations and new needs, crises open up the field of possibilities for daring entrepreneurs. They encourage innovation and accelerate the development of agile start-ups.

Philippe Deljurie affirms it: ideas for creating boxes, at the moment, there are about ten! His ideas, this entrepreneur, co-founder of Meteojob and seasoned business angel, says he draws them “in relation to the flaws of the current context”, marked by the health crisis and the constraints of physical distancing. If he were to launch a start-up today, it might be for “digitalize short circuits”.

After a period of stupefaction, which has figured in most business creation projects, the time will come for the emergence of new ideas. The health and economic crises are certainly synonymous with many constraints, but they are also emerging needs. They open up a period of opportunity, innovation and the conquest of new markets.

Illuminate opportunities

“Entrepreneurs will succeed in finding niches or having their activity evaluated towards what they did not dare to do before”, confirms Sophie Jalabert. The general delegate of the support network for the creation and development of BGE companies does not, however, want ” To sell dreams “. The future will not be bright for everyone : it anticipates 30% bankruptcies among French entrepreneurs due to the economic downturn.

Others will be able to smell the air of the times… “Some will be able to transform the way they produce their services and take market share where they had none”, supports Bénédicte Sanson. The general delegate of the mentoring association for young entrepreneurs Moovjee quotes the example of the young shoot Edusignwhich offers a digital timesheet signing service for training organizations. “She is a hit. The current context has accelerated its notoriety and visibility. »

Players in the business creation support ecosystem cite several sectors of opportunity, due to the crisis: connected health, videoconferencing, last-mile logistics, quality food, short circuits or even cybersecurity…
“And if it works today, in a maximum stress field, it will be much easier after”assures Philippe Deljurie.

The entrepreneur knows what he is talking about! In 2007, he co-founded the job search site Meteojob. In the second half of the following year, the recruitment market collapsed. Meteojob then decided to diversify by selling its technology, that is to say its platform, in addition to its service. A choice “very pragmatic”remembers Philippe Deljurie.

Frugally rethinking its business model

The current crisis affects another start-up, Time2Scale, which he recovered to create in 2017, as an investor. Initially, the company makes recruiters available to small companies having difficulty in hiring, on a timeshare basis. The crisis prompted Time2Scale to “capturing the weak signals of its prospects to imagine new offers”, explains, by way of advice, Philippe Deljurie. This is how the start-up now offers to raise the skills of employees in charge of recruitment.

These experiences, Philippe Deljurie consider them as opportunities to forge a good ” state of mind “ entrepreneurial. For him, times of crisis make it possible to assimilate reflexes by delivering “clever, frugal and economical”for example, to spend less money to attract a customer.

The crisis period can finally be used by entrepreneurs to network, build customer loyalty through communicationor, according to Sophie Jalabert, “rethink their business model and sales strategy”. Two things they don’t have “sometimes not the time, or not want, to do in normal times”.

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