complete file on Amazon’s B2B platform

Amazon has a B2B (Business to Business) branch called Amazon Business, one of the fastest growing industry platforms in the world. The latter offers the same fluid service as its general public branch, with additional functionalities adapted to the needs of businesses.

To give a sales team access to hundreds of millions of products on the Amazon Marketplace, you need to create an Amazon Business account. In fact, this platform offers the ability to set spending limits, monitor purchases, access discounts on multi-unit purchases, get pallet deliveries. This article explains everything you need to know to get ahead of the competition and sell B2B through Amazon Business.

Amazon Business: presentation

Amazon Business is a B2B version of Amazon’s consumer business. That is, instead of a business selling to the public, it presents itself as a marketplace for businesses of all sizes. Indeed, this space offers access to “hundreds of millions” of commercial products from “hundreds of thousands” of professional sellers. Amazon Business was launched in the spring of 2015. In 2018, Amazon said it was already generating $ 10 billion in sales on an annual basis.


Membership of this service is free. In addition, it offers a set of unique features that can meet the needs of organizations, entrepreneurs and startups. These features include multi-user accounts and volume discounts, among others.

Amazon Business also has aBusiness Prime membership which, at an annual cost, unlocks additional benefits for subscribers. This works the same way regular Amazon users have Amazon Prime.

Amazon Business users

Amazon Business has different types of customers in its ranks, including:

  • 80% of the first 100 educational organizations currently enrolled;
  • 55 of the Fortune 100 companies;
  • More than half of the 100 largest hospital systems;
  • More than 40% of the 100 most populous local authorities.

In addition, Amazon Business is now available for businesses registered in the following countries:

  • America
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Japan
  • India.

Amazon Business: main features

Prices reserved for companies

Amazon Business allows you to benefit from discounts on more than five million products. Including quantity discounts on multi-unit purchases.

Products reserved for companies

Amazon Business provides specific products for businesses, whether they are:

  • computers,
  • concierge services,
  • office supplies,
  • restaurant supplies,
  • health care or hotels.

Vendor accreditation

Amazon Business allows you to find and make deals with professional sellers with specific characteristics (small businesses, women, minorities, etc.).

Multi-user accounts

Once a free Amazon Business account is created, it becomes possible to connect an entire team. Thus, purchasing groups can be created according to the structure of the company.

Approval process

With this function, Amazon Business not only allows to manage the purchases of the company, but also to have a better visibility on how the funds are spent.

Purchasing Cards

Acquisition cards are a means of payment which can be shared by a few users or by the whole team. In addition, it is possible to obtain an Amazon Corporate credit, with the possibility of paying by purchase order.

Integrate purchasing systems

Customers are interested in Amazon as a punching option. Amazon Business is activated as a catalog on more than 90 systems.

Company premium

This formula offers a free same day delivery, in one or two days for qualifying items, plus other benefits.

Consolidated deliveries

If an order qualifies for consolidated shipping, one of Amazon’s carriers will deliver on a pallet to the receiving dock.

Reports and analyzes

Thanks to convenient graphics, the user can track and control his spending.

Tax-free purchases

Amazon Business simplifies VAT and credit control with its automated VAT invoicing and display of prices exclusive of VAT.

Amazon Business: how to join this platform?

To join Amazon Business, you must go to Then, you must click on the button “Create a free Amazon Business account”. To do this, you must enter an e-mail address, a username and a password.

In addition, Amazon requests information about the company in order to facilitate verification. Here are some of the required documents:

  • Federal tax identification number
  • A valid credit card
  • A commercial license
  • A phone number
  • Bank account number
  • An electricity bill.

Amazon will then verify for up to 24 hours. Note that for any registration to Amazon Business with an email address already linked to a standard Amazon account, you will be asked to upgrade this account.

FBA or FBM: which model to choose?

The logistics management shipping is one of the first important decisions you need to make in order to run smoothly on Amazon Business. There are two basic methods including the Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) model.

Fulfilled by Amazon – Fulfilled by Amazon

With this method, Amazon does most of the work. The company stores, packages and ships the products, and also takes care of customer service.

However, FBA sellers must ship the inventory to Amazon, which takes care of the rest. The FBA option costs significantly more than the FBM option, with a monthly subscription of 35.66 euros.

FBM – Fulfillment by Merchant

This method of selling on Amazon allows the customer to take full control of their order. With FBM, the seller stores, packages and ships their inventory.

This option is especially popular with sellers because they have full control over how items are packaged and shipped. FBM sellers pay fixed fee of 0.88 euro for each sales transaction.

Amazon Business: How Does It Work?

Amazon Company does not have a front display accessible from a web address in the browser. As stated previously, you need to create a free account, then log in to see Amazon Business and all the items available there. The start-up process is very straightforward, as Amazon Business looks and operates much the same as the regular Amazon site.

Account and activity settings

To access the free Amazon Business account, simply click on the button representing the user’s name. This action provides access to a drop-down menu containing the account settings. Note that Amazon Business users have additional settings, in particular:

  • business settings including adding members, configuring approval flows, managing payment options, and entering tax exemption information.
  • business analyzes include viewing reports, invoices and item details
  • the ability to manage suppliers, this allows you to search and save favorite suppliers.

Browse and buy

Once signed into the Amazon Business account, the familiar Amazon search bar will appear at the top. To find a specific item, just enter a keyword or product number. When trying to search for an item, such as a printer, it is also possible to filter the results on the left, like on classic Amazon. However, since this is Amazon Business, a filter can also be applied to items based on Business Prime eligibility, seller type, and certification.


The Amazon Business checkout process is almost identical to the normal Amazon checkout process. All you have to do is add an item to the cart, choose whether it is a recurring delivery. Then you have to go to the shopping cart to confirm the shipping details, payment method and place the order.

To review the order after placing it, simply go to the account settings. Subsequently, you must click directly on the Orders menu option or select Business Analysis. This option makes it possible to obtain a detailed information report relating to shipping, product and vendor.

Amazon Business Prime: what is it?

Business Prime is a paid membership program for Amazon Business customers who want free shipping on over 100 million items, plus other benefits. It improves the sourcing experience, with the ability to analyze spending habits and create policy rules that guide employees to approved products. There is also a 30-day free trial.

Business Prime features

Business Prime includes:

  • Fast delivery times: same day, one or two day shipping and consolidated shipping options.
  • Access to exclusive offers from the first day.
  • Detailed analysis of spending trends to help plan and increase market share.
  • Extended conditions for payment by invoice (extended payment terms of 45 or 60 days).
  • Guided shopping (it is possible to mark certain suppliers and products as preferred).
  • The Amazon Business American Express card (credit card with no annual fee).

When it comes to payments and credit checking, there is another option that’s completely free for account holders. The new payment method “Pay by invoice” provides billing invoices for orders. The company then has access to conditions such as Net30, which gives it more time to pay its invoices (30 days after the invoice date in the case of Net30).

Amazon Business: its importance

Develop B2B activities and increase market share

Wholesale is an obvious way to increase income. Amazon Business provides access to a vast platform for practicing wholesale sales to other businesses.

Thanks to the huge volume of traffic that results, the company enjoysgreater visibility for its commercial offers. Setting up this type of sales profile can take years. But with the potential number of buyers visiting Amazon Business, it is possible to instantly connect to the constant flow of customers on the platform.

Cash flow

All sales come with payments, but one of the biggest issues for any business, regardless of size, is cash flow. With Amazon Business, the credit check feature eliminates wasting time looking for invoices or waiting to get paid.

Amazon Business makes the payment instantly. This eliminates the need to follow up with customers for payments, see reminders, and generate unwanted additional paperwork and emails.

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