How to offset the carbon footprint of digital advertising

Benoît Skinazi, co-founder and chief marketing officer of Sharethrough August 17, 2022 Any online activity has an energy and therefore environmental cost. Digital advertising is no exception. The Quebec firm of advertising technology Sharethrough has developed a solution to “measure” and “offset” the carbon footprint of online advertising. Interview with Benoît Skinazi, co-founder and chief … Read more

Rampant deforestation in Brazil where the Amazon lost 18 trees per second last year!

“Brazil lost 16,557 km2 of original vegetation cover in all its ecosystems last year”after 13,789 km2 in 2020, indicates the Mapbiomas collaborative platform, which compiles data from various satellite mapping systems. Most of this deforestation (59%) took place in Amazon. Next come the Cerrado, the Brazilian savannah (30.2%), the Caatinga, a semi-arid zone in the … Read more

Colombia: the “failure” of the fight against deforestation, the challenge of the new president – 08/03/2022 at 14:03

Aerial view of a coca field in a deforestation area in the department of Guaviare, on November 4, 2021 in Colombia (AFP / Raul ARBOLEDA) Despite government praise, the military strategy to fight against deforestation is “a failure” in Colombia, say environmental experts who aspire to new methods from the future President Petro, open to … Read more

EU: Increase in greenhouse gas emissions, without reaching pre-pandemic levels – 08/16/2022 at 18:10

EU: RISING GREENHOUSE GAS EMISSIONS, NOT REACHING PRE-PANDEMIC LEVELS (Reuters) – Greenhouse gas emissions in the European Union (EU) rose in the first quarter compared with the same period a year earlier, but did not reach pre-coronavirus pandemic levels, a reported Tuesday to the Statistical Office of the bloc. Greenhouse gas emissions amounted to 1.029 … Read more

EU: Increase in greenhouse gas emissions, without reaching pre-pandemic levels – 08/16/2022 at 18:10

EU: RISING GREENHOUSE GAS EMISSIONS, NOT REACHING PRE-PANDEMIC LEVELS (Reuters) – Greenhouse gas emissions in the European Union (EU) rose in the first quarter compared with the same period a year earlier, but did not reach pre-coronavirus pandemic levels, a reported Tuesday to the Statistical Office of the bloc. Greenhouse gas emissions amounted to 1.029 … Read more

A Twitter account tracks the disproportionate CO2 emissions of billionaires’ superyachts

Megafires, historic drought heat wave, melting ice, disappearance of species: this summer season will not have failed to remind us that the devastating consequences of climate change spare no region of the world. But while everyone is urged to adopt eco-responsible gestures and even invited to “pee in the shower” to limit their carbon footprint, … Read more

3 cryptocurrencies with a limited carbon footprint (not like bitcoin)

While waiting for Ethereum to make the big leap towards proof of stake and as an alternative to the very polluting bitcoin, here is a selection of crypto-assets with a reduced carbon footprint. The index established by the British University of Cambridge is clear: cryptocurrencies are particularly ecocide, and especially Bitcoin. Over the whole of … Read more