Business with Attitude Award: and the 5 finalists are…

The jury and readers of Madame Figaro have decided: five women have been chosen for the final of the Business with Attitude prize. They will defend their project, their vision and their audacity on stage, next April 13, during a ceremony broadcast live on the sites of the Figaro and of Madame Figaro.

The debates took place remotely, by videoconference, but have lost none of their vigor. This Friday, March 12, the members of the jury of the fifth edition of the Business with Attitude prize argued, pleaded, criticized and defended the applications of the candidates. To select the five finalists, all the arguments counted: the impact of a project, the robustness of a business model, the personality of an entrepreneur… “We have very good files, born entrepreneurs who create value and want to go very far”, underlined Vanessa Chocteau, director of the French IoT program of Groupe La Poste, main partner of the prize, about a file. “This project is very intelligent, completely in tune with the times, well positioned for a time like this, and coupled with very rigorous management”, noted Frédéric Biousse, co-founder of Experienced Capital, to defend a candidate. “Not only do I think her project can go very far, but this woman also has a form of humility that touched me,” said Clothilde Chalot, co-founder of NomadPlay and winner of the award last year, about of another. Readers also took part in the deliberations: nearly 5,000 of them (+10% compared to 2020) voted online for their favorite. In each category, their vote counted as one vote.

A grand finale online and live

After more than two hours of debate, five candidates stood out: Anne-Sarah Ballu-Samuel, founder of Artesane, which produces interactive video masterclasses of creative and graphic arts, which has experienced a spectacular boom in terms of confinements and now has 100,000 students; Caroline Ramade, creator of 50inTech, a professional matching platform that allows digital women to accelerate their careers; Lucie Basch, who created Too Good To Go in 2016, an application on which 15,000 merchants sell their unsold goods every day to 8 million consumers, i.e. 22.4 million meals saved from the trash; Maryne Cotty-Eslous, at the head of Lucine, which designs the first “digital molecule” capable of soothing chronic pain; and Isabelle Dubern-Mallevays, founder of The Invisible Collection, the first online sales site for furniture and interior decorations from private construction sites, made by mainly French craftsmen.

In video, relive the Business with Attitude 2020 award ceremony

The five finalists will benefit in the weeks to come from a wide-ranging, tailor-made support programme, provided by the partners of the Business with Attitude prize. Customer relationship management, development of digital tools, improvement of the sustainable development strategy, integration of business networks… Each, according to their needs, will be offered personalized assistance to reach a key stage in their development. They will also be helped by an eloquence coach for the grand finale. On April 13, our finalists will take over the stage at 3 Mazarine, in Paris, to defend their project during a ceremony broadcast live on lefigaro.fr, madame.lefigaro.fr and on our social networks. Once again, readers will be able to vote online for their favorite and, perhaps, make her the big winner. Save this date !

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