The WhatsApp messaging application launches into business.
Only available on Android at the moment, whastapp business will facilitate the exchange with customers. More and more small and medium-sized companies favor direct contact via social networks and applications.
Whatsapp business provides, in addition to the already existing functionalities, a professional profile that customers could consult, basic communication tools, the possibility of using fixed lines, the possibility of using both the personal and professional application on the same phone and a statistics tool.
Transavia was one, if not the first, to use the application as a means of customer relations. 7 days a week between 8 a.m. and 10 p.m., the customer can ask a question to the company, which provides quick information, like a chatbot, with a human touch.
For the boss of Terre d’Ailleurs Pierre Doucet, the Whatsapp application has also become an essential tool which he uses, as he explained to us not long ago, to communicate with his customers, especially abroad.
For his part, Saber is thinking about a chatbot so that business travelers can search, book and contact hoteliers via messaging platforms… including Whatsapp.