The (temporary) shutdown of Coinbase’s affiliate marketing program in the US comes from media sources agreeing on the July 19 date. Thanks to leaked emails, Business Intern was thus able to discover that Coinbase informed its partners of the program.
” It was not an easy decision, and was not taken lightly, but, due to crypto market conditions and the outlook for the remainder of 2022, Coinbase is unable to proceed. to support incentivized traffic on its platform “says Coinbase in one of the emails.
Although the listed company has indicated that the resumption of the program could take place next year, this is not enough to reassure the community. On Twitter, CoinGeek’s Kurt Wuckert Jr for example, Coinbase is going through a liquidity crisis exemplified by the shutdown of Coinbase Pro and the deactivation of the affiliate program.
It is difficult to sort out the true from the false in the multiple information that is currently surfacing regarding the fate of Coinbase. The company is certainly going through difficulties and has seen its price plunge by 70% over the last six months, but an upturn has been visible for a few weeks on the Nasdaq.
Read also Coinbase problem: does the exchange block withdrawals in turn?
” Affiliate marketing is one of the many additional levers we use to reach public targets, and the temporary pause in the program is in no way a sign of a liquidity problem. “, we reaffirm on the side of the company
Additionally, as a publicly traded company, Coinbase is required to publish its balance sheet and any other information that may be detrimental to shareholders. Famous crypto YouTuber Jungle inc. recently showed Coinbase’s cash reserves at around $6 billion, in addition to sizable crypto reserves.
So there should be no rush to abandon Coinbase, as a quick rebound in the stock market is possible if the crypto market recovers.