A Contentsquare and KEDGE Business School partnership » The economic and political newsletter of PACA

The first batch of Contentsquare certified students.

Contentsquare, the leading Experience Analytics platform, and KEDGE Business School announce their partnership to give students the opportunity to learn on the Contentsquare platform. The first cohort of students from the Master of Science MSc Digital Marketing & Sales program was certified in March 2022 at the end of the training. The partnership will be deployed again with KEDGE’s MSc Digital Marketing & Sales in future editions. Contentsquare is one of the first French Tech unicorns to set up a partnership certifying mastery of its own platform, with the aim of providing students with one of the most sought-after skills certificates to enter the job market.

A first class certified in 2022

Convinced that learning by doing best prepares students for the challenges they will face as managers, Contentsquare and KEDGE organized the first training session as part of their recent partnership. The 54 students of the 2021/2022 class of the MSc Digital Marketing & Sales have thus obtained a certification program aimed at training them in the Contentsquare digital experience analysis platform as well as at discovering the challenges of companies in terms of of digital experience. The first promotion was certified at the end of March 2022 with the issuance of a 12-hour course module.
By establishing this collaboration, Contentsquare becomes the first unicorn of French Tech to establish a certifying partnership with a business school around its solution, offering students support from various professionals from its ecosystem. The program will be renewed next year within the MSc Digital Marketing & Sales, and eventually on other Masters of Science programs.

One ambition: student employability

Fruit of a common vision of training, the merger of KEDGE and Contentsquare aims to provide these talents with the skills to master both the challenges of companies in terms of user experience (UX) as well as the technologies capable of help them achieve their goals.
Contentsquare certification is therefore based on practice, namely the discovery of an existing solution, relevant for companies in all sectors in France and internationally to improve the quality of the experience offered to users. To be satisfactory, the experience must combine technological performance, accessibility and alignment with the companies’ commitment to impact, CSR, etc.
By training the talents of tomorrow in these skills, Contentsquare and KEDGE are also fighting against the talent shortage that is rampant in Tech. This program thus contributes to strengthening the employability of certified students within private companies using digital solutions, consulting firms and Contentsquare teams.

Scope of the partnership

Resolutely focused on practice, the program resumed with an introduction and demonstration of the Contentsquare platform, followed by a certification stage. Once trained in the use of technology, the students took part in a workshop session to analyze and formalize the audit to be carried out. Contentsquare experts presented the use case of the Piaget brand, while the Chief Revenue Officer of the Homair brand came to share his expertise.
The third session, during which the participants presented the analyses, was punctuated by a closing ceremony in the presence of Anil Benard-Dende, Deputy Managing Director of KEDGE Business School, Nicolas Buttafoghi, Academic Director of the MSc Digital Marketing & Sales at KEDGE, Ziad Nakad, Senior VP Customer Success EMEA at Contentsquare, and Philippe Omer-Decugis, VP Sales Western Europe at Contentsquare.

As Ziad Nakad, Senior VP Customer Success EMEA at Contentsquare, points out,“The shortage of qualified talent in the Tech sector is a real challenge that we must all take up, whether we are solutions publishers like us, user companies, educational or training organizations. We all have to gain from ensuring a high level of skills for our future employees. Ultimately, both the private and public sectors will benefit, not forgetting the users, buyers or citizens whose digital experience can still be greatly improved”.

Anil Benard-Dende, Deputy Managing Director of KEDGE Business School, adds: “This partnership is beneficial on two counts; first of all, the students work on a concrete business case by providing their feedback directly to the company associated with the project: this is part of KEDGE’s pedagogy “Learning to do, succeeding by doing”. Then, it brings key and differentiating skills to our students who will be on the labor market tomorrow”.

More information on the partnership: Video MSc Digital Marketing & Sales – Contentsquare Certification

About Contentsquare

A world leader in Digital Experience Analytics, Contentsquare helps brands make the digital world more human. Our AI-based technology transforms behavioral data based on users’ intentions and emotions into step-by-step recommendations in their online journey (web, mobile and apps), enabling companies to humanize their digital experiences while prioritizing their actions and valuing their conversions. The Contentsquare platform also contributes to the digital transformation of companies and particularly strengthens customer confidence by reducing security, confidentiality and digital accessibility. More than 850 brands rely on Contentsquare to grow their business, increase customer satisfaction, and gain agility in an ever-changing world.
Founded in Paris in 2012 and with offices around the world, Contentsquare shares its customer experience insights with over a million websites and apps worldwide. Contentsquare has raised $810 million from leading investors (including Softbank Eurazeo, Bpifrance, etc.). A French unicorn, Contentsquare is part of the Next40, the index bringing together the most promising French start-ups.

For more information, visit www.contentsquare.com

About Kedge Business School

KEDGE Business School is a benchmark French management school present on 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 abroad (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan) and 3 associated campuses (Avignon, Bastia and Bayonne). The KEDGE community is made up of 14,800 students (including 23% foreign students), 207 permanent professors (including 43% international), 300 international academic partners and 74,000 graduates throughout the world. KEDGE offers 38 training courses in management and design for students and professionals, and deploys tailor-made training courses for companies at national and international level. A member of the Conference of Grandes Ecoles and accredited by AACSB, EQUIS and AMBA, KEDGE Business School is an institution recognized by the French State, with targeted programs, and labeled EESPIG. KEDGE is ranked by the Financial Times as the 40th best Business School in Europe and 45th worldwide for its Executive MBA.
kedge.edu – @kedgebs – LinkedIn/kedgebs

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