I reveal to you the 5 golden rules to succeed in your online business, to follow step by step. You know, we’ve all been through the… Hours of figuring out what’s wrong with our business. The impression of doing everything as we are told: read, train us, apply marketing advice… but nothing helps, because your turnover does not take off…
Do you need to analyze your entrepreneurial activity?
Are you struggling to find regular clients?
You do not know where to start ?
Got lost in all that free online content?
Going from one shiny object to another?
Don’t know where to communicate? What frequency? What to say ?
You are not sure to start with coaching, support over several months, online training?
Your offer is not yet well defined?
And yet, you have the impression of having tested everything, of doing everything well… but the results say the opposite.
- The creation of an Instagram account and the regular publication of content;
- The foundation of a blog or podcast;
- Surveys to get to know your audience better;
- Training or support on online marketing, communication, copywriting;
- Tons of books on productivity, content creation, and online selling.
But nothing helps… and you see the wage box getting closer.
The end of unemployment which is approaching at high speed.
That moment when you need to quickly find a plan B.
This is why the 5 golden rules will help you.
Take your time, don’t go to step two until you have completed step one which is the most important…
And so on. By following these golden rules for a successful online business, you will see your sales take off.
1/ Know your ideal client by heart
This is the longest and most tedious step, but the one that pays off big!
Be careful, knowing your ideal client is not just your “identity card”.
It is to know his pains, his frustrations, his dreams, his desires, the words he uses.
Knowing your ideal customer will allow you to know what content to ask, on which channel, you will be the person most capable of solving their problem. And it is therefore from you that he will buy your solution.
You literally have to get into your client’s head, find out what their typical day is, what keeps them awake, what they dream about (in secret), what their hopes are, what their ambitions are…
But also what solutions has he already tested? Why didn’t it work? What more can you bring?
2/ A clear offer for a successful online business
It must respond to a HARD problem for painful, urgent, recognized.
Your offer must be clear to you and to your audience.
You have to highlight the main benefit, but also know how to remove objections from the title.
I give you an example ?
Three months to create, launch and sell online training without forgetting anything even if you start from 0 thanks to my fun and authentic personalized support.
In this example, I highlight three main benefits that respond to a real pain of my ideal client. I also eliminate the objection of people who start from 0.
3/ Create regular content with high added value
This allows you to prove your expertise, to play on the bias of reciprocity and to press your authority, but above all to make yourself visible to your ideal customers.
remember: give before you receive. One of the rules to succeed in your online business.
Content creation is my workhorse. I swear by this. And it is thanks to my content that I make myself visible, that I inspire confidence and that I sell without prospecting.
To create content, first ask what content your ideal customer is consuming, who are their mentors, who are they following?
To create great content, stand out from the competition while addressing the solution to their problem.
4/ Retain an audience through the newsletter
The newsletter is the most powerful marketing tool.
She allows to :
- You connect with your audience (without going through social networks);
- Sell more with a conversion rate of 4.2% compared to 0.3% on Instagram;
- You detach from social networks.
The newsletter is part of a medium-term strategy… At the same time, you don’t intend to shut down right away?
It will take time to build an audience, but it will be your best investment in the medium term.
I put my hand to cut.
5/ Learn about THE solid, durable and commendable skill to sell online
A skill that you are not taught in school, even in business schools… that of selling…
At this stage, you are in the situation where you are not selling, where you are looking for your customers, where you spend your days prospecting, wasting time on discovery calls or express coaching…
But when the time comes to talk about your offer, to highlight the benefits of your program… it bugs…
Indeed, how can you sell to prospects if you don’t learn how to sell?
Especially since selling online has many advantages, the main one being to sell only through the power of words, hiding behind your texts, your sales page or your newsletter.
The skill you lack is that of copywriting.
Use copywriting or the art of persuading, convincing and selling!
The power of words and human psychology.
This skill allows you to capture and captivate your audience and make them click on your purchase button
Your texts will be captivating, you will finally be read, you will manage to federate a community of fans behind you and your offers, you will transform your readers into buyer ambassadors.
On your turn to play, identify which golden rules you are missing. If necessary, repeat each rule step by step to go longer.
You will see results faster than you expected.